Ad-hoc studies

Ad-hoc studies result from the request of a customer with a specific requirement (market, operator, product consumption, distribution, etc.) and in line with a precise set of specifications approved by the contracting party.

In order to deal with requests covering a wide variety of topics, GIRA Foodservice follows a simple philosophy: only to carry out studies in its areas of expertise.

In general, carrying out an ad-hoc study is a more complex process and the customer expects accurate, reliable results that can be used to set the company's strategic objectives: an ad-hoc project must therefore be of the very highest quality. The results of such a project will also depend on the professionalism, technical expertise and commitment of the team involved.

With its extensive experience in the restaurant and catering market, GIRA Foodservice offers ad-hoc research services in the following areas of expertise:

• assessing the growth potential of a sector of the foodservice market
• analysing distribution practices in the foodservice market
• assessing the competitive positioning of a market operator (operator or distributor)
• quantifying the consumption levels of a food product or beverage in the out-of-home market and assessing the strengths and weaknesses of companies and their brands
• assessing a supplier's market share, brand positioning and growth opportunities
• analysing consumer expectations of a new restaurant or catering concept, or a new product offer

Contact us to define the best methodology to investigate your product categories.