Studies covering Beverages in the Out-Of-Home Market

Representing around 30% of total purchases, beverages are categories particularly strategic in the foodservice market. Since 15 years, GIRA Foodservice proposes its expertise to track the beverages consumption in foodservice through precise analyses:

• analysis of consumption in each out-of-home sector, including the market shares of each brand and group, details of product packaging, of distribution channels , of qualitative variables such as flavours, consumption practices, etc…
• analysis of industrial ON TRADE sales, with detailed figures for each distribution channel (direct, beverage wholesalers, foodservice wholesalers, confectionery wholesalers, cash & carry operators)

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