FOODSERVICE GERMANY 2013

GIRA Foodservice has been updating every 4 years a multi client study about the structure of the Foodservice Market in Germany. Our newly published study has been given an overview of the Foodservice market in Germany based on 2012/2013 key facts & figures as well as future trends up to the end of 2013 and up to 2015. 

In terms of turnover, 716 euros were spent in 2012 on eating out of home per inhabitant. Almost three quarters of the total value are generated by the commercial foodservice market. Of the total number of meals and snacks, most of them are main meals with 81% market share.

The meals which are consumed out of home represent over 10% of all meals eaten by German people, i.e. around 115 meals and snacks per year per inhabitant, which gives another ratio of around 2,2 meals per week.

By considering future trends up to 2015 in the Social Foodservice market, some segments will evolve on a more dynamic rhythm than other ones:  the B&I sector thanks to the robustness of the German labour market, the Welfare sector will increase in size as a result of the inevitable ageing of the German population and the greater need for care for elderly people… 

The Social Foodservice market will be more and more depending on demographic evolution of the "Schrumpfnation Deutschland" (fall of birth rate, ageing of the German population, smaller labour force) amongst the  main factors influencing its development in future years. 

The Commercial Foodservice market is likely to register an increase up to 2015, however, to a lesser extent than during the previous period of time. The various sectors here again will develop in different ways depending on varied factors: bad and dramatic weather conditions during first semester 2013, generalization of ban smoking, rising operating costs, increasing importance of a sustainable approach, growth of take-away… 

In the future, specialized operators will increase their penetration rate on the foodservice market up to 2015. The growth in volume of meals served by the foodservice groups will be issued mainly from the B&I sector for the social foodservice market and from the QSR market (fast food chains) for the commercial foodservice market.

Some key figures about food purchases in the foodservice market in Germany are also given: the commercial foodservice sector is generating over 70% of the total amount of food purchases in the foodservice market. Most of the products bought in the foodservice market are food products with 84% market share in value against beverages (which are exclusively drunk during meals) making only 16% of the value. More than 91% of food products are bought for the preparation of main meals whereas breakfasts and snacks only represent 9% of the total amount of food products purchases.

For further information, please contact

Mrs Muriel Régnier
GIRA FOODSERVICE - 0033(0)4 50 20 16 35
muriel.regnier@girafoodservice.com